Protecting the privacy of your data is important to us

The following offers a detailed explanation of how Customs Heroes protects the privacy of your personal data. Any storage or use of your data is based on your consent – or a statutory authorization, depending on the purpose of such storage or use.

1. Preliminary information

In the following, “GDPR” stands for the EU General Data Protection Regulation.

The following information provides transparent disclosure in compliance with the information requirements where Customs Heroes acts as the controller in collecting, processing, or using personal data.

Customs Heroes provides data subjects with detailed information about the collection of personal data pursuant to Art. 13 (or Art. 14 where applicable) GDPR. This is done in the interests of transparency.

The information below is organized as follows:

  • General information for all target groups
  • Specific information by target group, with a separate tab for each target group

2. General information for all target groups

Company name of controller (“responsible party” in earlier language of Germany’s Federal Data Protection Act (BDSG))

Customs Heroes GmbH


Managing Director: 

Steffen Frey

Contact: nfcstmshrscm


Address of controller / responsible party

Customs Heroes GmbH
Sigmaringer Straße 109
D-70567 Stuttgart, Germany


Rights of data subjects

In the interests of fair and transparent processing, data subjects should be aware that their rights include the following:

  • Right of (further) access
  • Right to rectification, erasure, or restriction of processing
  • The right to withdraw my consent. To do so, you can contact nfcstmshrscm 
  • Right to data portability

Please refer to Articles 15–22 GDPR for the legal basis of these rights.

If you wish to exercise these rights, please contact nfcstmshrscm.

Furthermore, you can file a complaint with a supervisory authority.


Address of the supervisory authority responsible for the federal state in which Cusoms Heroes is located:

Der Landesbeauftragte für den Datenschutz Baden-Württemberg
Lautenschlagerstraße 20 | 70173 Stuttgart
P.O. Box 10 29 32 | 70025 Stuttgart
Tel.: +49 711 615541 0 | Fax: +49 711 615541 15

pststlllfdbwld | www.baden-wuerttemberg.datenschutz.de


Other information

  • Automated decision-making, including profiling, is not currently used.
  • If Customs Heroes intends to process personal data for a purpose other than that for which it was collected, Customs Heroes will notify the data subject of this other purpose along with all relevant information before such processing takes place. If the other purpose is consistent with the earlier purposes for which permission was obtained, or if Customs Heroes' legitimate interests outweigh other considerations, then no separate notification is required.
  • Customs Heroes GmbH is a subsidiary of AEB SE. In this context, many of the processing activities, among others, are carried out on common systems within the group of companies. For more information, please refer to AEB's data protection statement (https://www.aeb.com/intl-en/data-protection.php).

3. Target groups

Website visitors and cookie-management

You are currently on our website. Here, we temporarily store your anonymized IP address in order to detect and repair technical errors.

Use of cookies

Basic cookies
We use basic cookies so that everything on our site works properly. Cookies are small text files that we store on your computer or smartphone. Cookies help you navigate the website quickly and easily. They use only anonymous data and do not allow us to identify you personally.

Would you rather not use basic cookies? This will prevent some website elements from functioning properly. If you still prefer not to use basic cookies, you can disable the use of cookies in your browser settings. Begin by deleting all previously saved cookies, then disable the option to save new cookies.


Disabling cookies
You can control whether cookies are saved and retrieved through your own browser settings or on the webseite. Your browser lets you disable any use of cookies or limit their use to certain websites, for example. You can also configure your browser to automatically alert you as soon as a cookie is offered and ask you how to proceed. You can block or remove individual cookies. For technical reasons, however, this may limit or disable some features of our website.

Cookie nameCategoryPurposeRuntimeProvider
ppms_privacyAnalyticsStores the visitor's consent to data collection and use.1 yearcustomsheroes.com
WSESSIONIDAnalyticsThis cookie is set to save items in the shopping cart. To avoid abuse during voting. If you want to save filtered list results in order to return to the correct original page after scrolling from the detail page. For more convenient handling of incorrect entries in forms. How to use an upload field in the form for further individual, project-specific implementations.Sessioncustomsheroes.com
stg_last_interactionAnalyticsDetermines whether the last visitor's session is still running or a new session has started.1 yearcustomsheroes.com
ppms_webstorageAnalyticsPrevents the loss of visitor data due to some mechanisms used by browsers, such as B. Safari's ITP.Permanent
_pk_id.***.*****AnalyticsServes to detect visitors and capture their various characteristics1 yearcustomsheroes.com
_pk_ses.***.**AnalyticsShows an active session of the visitor30 mincustomsheroes.com
In_orAnalyticsThis cookie registers statistical data about the behavior on the website. Used by the operators of the website for internal analysis.24 hourscustomsheroes.com
li_sugrAnalyticsStore and track the identity of a visitor.90 days.linkedIn.com
UserMatchHistoryAdvertisingEnables the use of personalized ads and retargeting4 weeks.linkedIn.com
AnalyticsSyncHistoryAdvertisingThis cookie is used to store information about the time when a synchronization with the lms_analytics cookie for users in the specific countries has taken place4 weeeks.linkedIn.com
bcookieAdvertisingCookies from LinkedIn used by share buttons and advertising tags.1 year.linkedIn.com
lidcAdvertisingLinkedIn cookies used by sharing buttons and ad tags.24 hours.linkedIn.com
bscookieAdvertisingLinkedIn cookies used by sharing buttons and ad tags.1 year.linkedIn.com
li_gcAdvertisingFor the storage of guest consent to the use of cookies for non-essential purposes6 months.linkedIn.com
_gcl_auAdvertisingGoogle uses cookies for advertising including the handling of ads as well as measuring the effect.90 dayscustomsheroes.com
IDEAdvertisingIs set to provide ad delivery or retargeting.13 months.doubleclick.net

Piwik Pro (cookie-managment)

AEB uses services of Piwik Pro GmbH, Germany (piwikpro.de) for web analysis on its websites. Here, cookies are used which enable the statistical analysis of the use of this website by its visitors as well as the display of usage-relevant content or advertising. Etracker cookies do not contain any information that could identify a user. Cookies from Piwik Pro transmit only anonymous data that do not allow identification of a user (this may be, for example, information about the browser used, language, operating system and country).

The data generated with Piwik Pro is processed and stored on behalf of AEB exclusively within the EU and is therefore subject to strict European data protection laws and standards.

Data processing is carried out exclusively with voluntary consent pursuant to Art. 6 para .1 lit a of the EU General Data Protection Regulation (EU-GDPR). Piwik Pro does not use it for any other purpose, combine it with other data, or pass it on to third parties.


Data protection statement on the AEB website
Some links and other content may refer to AEB websites (e.g. HelpCenter articles, community and chat requests).

For more information, please refer to AEB's data protection statement (https://www.aeb.com/intl-en/data-protection.php).

Data protection with newsletter subscriptions
Are you receiving one or more Customs Heroes newsletters? You receive this information only if you personally requested it.


This is how we use your personal data for newsletter subscriptions:

When you register for one or more of our newsletters, we ask you to select your preferred salutation and provide your first and last name, email address, and country. We need this information to check whether you personally requested the newsletter and whether your agree to receive this information. Once you click to confirm that you agree, we can use your information to send you the newsletters you have requested.

We may collect other voluntary information from you. We use this information to send you the information you requested and for occasional user satisfaction surveys or service calls (including from third parties) designed to bring you information tailored specifically to you on the topics you selected in response to your interest or requests.

You can change your newsletter subscriptions directly at any time by clicking the link “I wish to receive: Information about specific topics” in any newsletter.

You can unsubscribe directly from all subscriptions at any time by clicking the link “I wish to receive: No further communications” in any newsletter.

Data protection with inquiries and the use of services
Do you have a specific question for Customs Heroes? Are you interested in a specific service, such as registering for an event? Then you will receive the desired information in response to your request. You must provide additional information for us to process your request. This might include your mailing address, for example, if we need to mail you tickets for an event. You can provide further information if you like.

We use your data to provide you with the services you requested and for occasional user satisfaction surveys or service calls (including from third parties) designed to bring you information tailored specifically to you on the topics you selected in response to your interest or requests.

Customs Heroes business contacts

This section is for you if you are a business contact of Customs Heroes and wish to know more about your access.


Purpose of collection, processing, or use of data
Managing contacts, so that we can get in touch with you for business purposes.

Legal basis for processing (Art. 6 GDPR)
The legal basis might vary, depending on the phase of our contact:

  • Implementation of precontractual (and other) measures taken at the data subject’s request
  • Voluntary consent of the data subject through a corresponding declaration of intent
  • Processing necessary to fulfill contractual obligations (for Customs Heroes services, for example)
  • Protecting the legitimate interests of Customs Heroes, where applicable

In general, Customs Heroes respects the requirements of data reduction and data economy with regard to the intended purposes of the processing, taking into account the interests of the data subjects that warrant protection.


Description of data subject groups and corresponding data or categories of data
Data subject group: Business contacts of Customs Heroes, such as the contact persons of customers, service providers, and partners.

Typical and necessary information of the contacts (first and last name, salutation, company, department, phone number, email address). These contacts can be linked to transaction data such as history entries for documentation and to provide a basis of information for meetings, etc.

Recipients or categories of recipients with whom data may be shared
Data may be shared with any company employees authorized to perform the specified tasks, with banks insofar as needed to process payments, and with external agents acting as subcontractors as defined by Section 11 BDSG (commissioned processing of data) and Art. 28 GDPR, where access to personal data is not generally the purpose of the processing but cannot be ruled out.

Transmission of data outside the EU
Data is transmitted outside the EU only within the context of fulfilling the contract, for required communications, and other exceptions explicitly provided for in BDSG or GDPR.

Appropriate guarantees (standard data protection clauses) are in place for when non-EU subsidiaries of AEB or Customs Heroes are involved.

Duration of storage or standard deadlines for deleting data
The law stipulates a variety of data retention periods and obligations. Once these periods have elapsed, the corresponding data is routinely deleted if it is no longer needed for the performance of the contract. The commercial or financial data of the past fiscal year, for example, is deleted after another ten years in keeping with applicable laws unless a longer period of retention is either stipulated or necessary for legitimate reasons. Any data to which this does not apply is deleted when the reasons for its storage no longer exist. The contact data of persons known to have left their company is set as inactive, so it will no longer appear in standard search queries.

Survey participants

Purpose of collection, processing, or use of data
Personal data from surveys is collected, processed, or used for one or more of the following purposes:

  • Consultation with survey participants
  • Delivery of raffle prizes
  • Delivery of informational materials
  • Event registration


Legal basis for processing (Art. 6 GDPR)
The collection of personal data is based on voluntary agreement by the data subjects through a corresponding declaration of intent. In general, Customs Heroes respects the requirements of data reduction and data economy with regard to the intended purposes of the processing, taking into account the interests of the data subjects that warrant protection.

Description of data subject groups and corresponding data or categories of data
Data subject group: Employees, customers, prospects, external parties (depending on the target group defined in the survey)
Typical and necessary information of the contacts (first and last name, salutation, email address, possibly company, possibly department, possibly phone number, possibly postal address).

Recipients or categories of recipients with whom data may be shared
All company employees authorized to perform the specified tasks. External agents (currently the company typeform S.L. based in Spain for the purpose of data collection) acting as subcontractors as defined by Section 11 BDSG (commissioned processing of data) and Art. 28 GDPR, where access to personal data is not generally the purpose of the processing but cannot be ruled out.

Transmission of data outside the EU
Data is transmitted outside the EU only within the context of fulfilling the contract, for required communications, and other exceptions explicitly provided for in BDSG or GDPR.
Appropriate guarantees (standard data protection clauses) are in place for when non-EU subsidiaries of AEB are involved.
If Customs Heroes itself subcontracts its (data) processing activities, its subcontractors will sign data protection agreements that uphold Customs Heroes' guarantees. Compliance will be regularly monitored. Further information is available upon request by contacting nfcstmshrscm.

Duration of storage or standard deadlines for deleting data
The law stipulates a variety of data retention periods and obligations. Once these periods have elapsed, the corresponding data is routinely deleted if it is no longer needed for the performance of the contract. The commercial or financial data of the past fiscal year, for example, is deleted after another ten years in keeping with applicable laws unless a longer period of retention is either stipulated or necessary for legitimate reasons. Any data to which this does not apply is deleted when the reasons for its storage no longer exist.